How circular and sustainable fashion go together

This week we released a new version of Faer that supports the circularfashion.ID. Hold the camera in Faer over an ID and get detailed information about the product and the brand’s sustainability efforts.

plush-jacket-1

Such information is valuable to consumers but also other people involved in the creation of fashion. In particular, it helps material suppliers and textile sorting companies to better process fabrics for up- and recyling, leading to less waste. With a lot of clothes in our wardrobe being unused and ending up as landfill, we think circular fashion is an important building block to make the fashion industry more sustainable.